You are getting ready to plan your first virtual event via a live streaming platform. It is an exciting but nerve-wracking time. You probably have so many questions, which is natural. How do you host the virtual event? How do you prep for success? What are the best practices that others have proven useful?
Virtual events need just as much planning as in-person events. No hitting the snooze button here. Keep reading to learn four tips that will help you create an incredible experience for your audience.
Virtual Event Best Practices for Success
Before you go into panic mode, breathe. We’re here to break down the formula for hosting a successful virtual event using the industry’s best practices for success. Let’s dive right in.
1. Brainstorm for Ideas
The show doesn’t start without ideas; ideas are the entire core of a virtual event. Before you even begin looking at live streaming platforms, break out your journal. What are your goals for your event? What do you want to accomplish? Be specific (think S.M.A.R.T. goals).
Map out ideas for a theme, if you'll have guests or performers during a break, how to engage your audience physically, all the features you want to include, etc. The list is endless. Also, the earlier you start planning, the better the outcome will be.
2. Create an Action Plan
Best practices for hosting a virtual event involve strategic action plans. So, after you’ve brainstormed until you can’t anymore, create a game plan. Start by listing the overarching key concept and mapping your goals. Next, detail how you will accomplish each goal: tools used, metrics gathered, etc.
Identify your target audience and incorporate that into your action plan as well. This will help guide you through the process better.
3. Strategically Choose a Time
Never randomly pick a date and time for hosting your virtual event. Do your research first to determine the best possible time. Best practices say to reach out to your audience via social media or email to conduct a poll and general interest survey. Ensure there are no holidays or similar events on the day you choose; this will impact viewer-count. Consider time zones and determine if opening your event to an international audience is best or not.
4. Stream-Worthy Content Matters
Understanding your audience and creating stream-worthy content go hand-in-hand. The whole point of attending a virtual event is to gain information, engage with others, and learn something new. So, give your viewers something to drool over that makes them feel like their time was well-spent.
Ask yourself if the content you are creating matches your audience's desires, interests, and expectations. If you answered no to any of those questions, it’s time to return to the drawing board.
Keep in mind that stream-worthy content must be relevant, engaging, actionable, and have some form of consistency.
Don’t Forget Your Virtual Event Live Streaming Platform
Choosing the right live streaming service provider is key to success of the event. You can plan ahead and prepare until your heart’s content, but the right platform is the finishing touch.
Opt for a virtual event live streaming platform you can easily navigate and setup. The platform should also be streamlined for your audience too.